Twitter’s new HQ on Market Street in San Francisco certainly has a technobiophilic vibe, with what looks like an infant vegetable garden on the roof and a living wall in the cafeteria with the famous bird embedded in greenery. According to Jessica Guynn of The New York Times, the company “spends about $100,000 a month renting the deck so that staffers can have exclusive use of the outdoor paradise”. Clearly, they recognise that proximity to what environmental psychologists R&S Kaplan called nearby nature is good for productivity.
As I write in my book, instances of nearby nature involve small suggestions of the natural world which, although seemingly insignificant and often out of physical reach, can play a powerful role in human well-being. Even the sight of a few trees viewed through a window can provide a sense of satisfaction and people with access to nearby natural settings have been found to be healthier than those without; studies show they experience increased levels of satisfaction with their home, job, and life in general.
Also posted at Medium