Twitter adds a dose of nearby nature #technobiophilia

Twitter HQ: Rooftop garden
Twitter HQ: Rooftop garden

Twitter’s new HQ on Market Street in San Francisco certainly has a technobiophilic vibe, with what looks like an infant vegetable garden on the roof and a living wall in the cafeteria with the famous bird embedded in greenery. According to Jessica Guynn of The New York Times, the company “spends about $100,000 a month renting the deck so that staffers can have exclusive use of the outdoor paradise”. Clearly, they recognise that proximity to what environmental psychologists R&S Kaplan called nearby nature is good for productivity.

As I write in my book, instances of nearby nature involve small suggestions of the natural world which, although seemingly insignificant and often out of physical reach, can play a powerful role in human well-being.  Even the sight of a few trees viewed through a window can provide a sense of satisfaction and people with access to nearby natural settings have been found to be healthier than those without; studies show they experience increased levels of satisfaction with their home, job, and life in general.

Twitter HQ: Dining area
Twitter HQ: Dining area
Twitter HQ: Logo artwork
Twitter HQ: Logo artwork
Twitter HQ: Living Wall
Twitter HQ: Living Wall

Also posted at Medium

2 thoughts on “Twitter adds a dose of nearby nature #technobiophilia”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s