The new social network, Tsū, is banded with a clear and vivid green. Its hue is reminiscent of aspects of nature: the sea in winter, the stripes on certain kinds of leaves, the colour of chrysanthemums and orchids.
In contrast to the dull office blue of Facebook, the icy whiteness of Google+, and the foggy grey of Ello, Tsū offers users a warm and vibrant colour scheme which is soft on the eyes and somehow friendlier.
Can a simple design choice make so much difference to the attractiveness of a social network site? It seems that the biggest sites go for blue: Facebook, Twitter, LinkedIn, Instagram and Foursquare all favour it. And that choice is reflected in a general worldwide preference in all kinds of situations. Blue connotes intelligence, communication, trust, efficiency, duty, and logic, giving an overall sense of competence and security. It makes for a pretty safe choice.
Red however, is seen as arousing, exciting, and stimulating. It’s generally associated with activity, strength, and being up-to-date. Google+, YouTube, and Pinterest all feature red teamed with white (sincerity, purity, cleanness, simplicity, hygiene, clarity, peace, and happiness).
The only established social network coloured green is Vine where users share videos for six seconds or less in a short-lived, always-on culture of almost organic constant flux. But now there’s Tsū, a lighter and slightly bluer green than Vine, and offering a very different kind of experience.
Continue reading Social network Tsū opts for green – they’re in the right spectrum for connectedness in my column at The Conversation.